The best business strategies in the world are not worth the paper they are written on if they are not carried out. The same holds true for business execution. They are both worthless to an organisation if they are never acted upon, if they exist only in the heads of its executives, or archived away in a document somewhere on the corporate portal.
Business execution is about achieving results. It’s about turning ideas into actions and dreams into reality.
Business execution is not a process or a formula, but a state of being that will permeate and transform through an entire organisation.
Have you ever completed a project only to find out the actions of another team in your organisation rendered your work obsolete? If only you’d known what they were doing. It’s like been in a situation where the organisation’s “left hand” didn’t know what the “right hand” was doing! A familiar problem, one that I have witnessed in many organisations.
Business execution equips organisations to handle change by taking action to close the gap between results promised and results delivered.
According to Larry Bossidy and Ram Charan, in their best-selling book “Execution: The Discipline of Getting Things Done” “business execution is a systematic process of rigorously discussing the hows and whats, questioning, tenaciously following through, and ensuring accountability.
Execution, actually lack of it, is the main reason organisations fall short of their promises, fail to achieve their strategic goals. Execution is the gap between what an organisations leaders want to achieve and the ability of their organisations to deliver it. But a culture for execution needs to be in place to facilitate achieving success.
Business execution culture starts with an organisation’s leaders and trickles down to virtually every level of the company. Business execution culture requires candid and frank communication to make things progress.
Business execution demands that you “rock the boat”, question the status quo and really drive home delivery. It’s part of your job!